Track every interaction in real time
Gain a deep understanding of your customer behavior as it evolves in real-time across web, mobile, server, and other applications.
Get a complete history of each customer
Explore all your user profiles in one place. Stitch together each customer’s journey between multiple user sessions and devices with deterministic identity resolution, while enabling centralized privacy and governance.
Power personalization with Profile API
Query your user profile in real time to build in-app recommendations, empower your sales and support teams with complete customer context, and create personalized marketing campaigns.
Unlock advanced analytics with Profiles Sync
Access all of the Segment real-time profile data in your warehouse to build data models and machine learning models that can be used in campaigns to lower customer acquisition costs, increase lifetime value, and inspire engagement.
Unify customer profile data in the warehouse, to Engage customers everywhere
Deliver personalized, omnichannel campaigns to real-time targeted audiences from a centralized platform, without relying on other teams.
Identity Resolution Best Practices
In this part 1 of our ‘Identity Resolution Blog Series’, we share best practices that will simplify the complex identity management world.
The Four Biggest Pitfalls of DIY Identity Resolution
In this part 2 of our ‘Identity Resolution Blog Series’, we cover the four biggest pitfalls from data teams who have taken the ‘go it alone’ approach.
How Identity Resolution Lays the Foundation for Complex Customer En...
In this part 3 of our ‘Identity Resolution Blog Series’, we showcase how data teams can unlock powerful use cases when they move past maintenance work of identity resolution.