Good Data, Better Marketing Podcast
Tune in to see how top leaders across industries are powering their customer engagement strategies with a strong data foundation.
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Twilio Segment, Flex, and AI: Enhancing the retail customer journey
We explore the integration of Twilio Segment and Flex with artificial intelligence to enhance the buyer's journey in the retail industry.
Our new Databricks partnership: What it is and why it matters
Twilio Segment partners with Databricks to develop a bi-directional integration that will help customers unlock more AI potential
Twilio Segment broadens multichannel marketing capabilities, analytics and other features that will ensure your customer data is AI ready
Reliable data: what it is, why it’s important, and how to determine data reliability
Learn about the importance of reliable data, and how to achieve it within your organization.
The Safari ITP Conundrum: How to Maintain First-Party Data Without an Expiration Date
Organizational Silos: Causes, Cons, and How to Break Down Departmental Walls
A guide to breaking down the organizational silos that hinder productivity within a business.
Creating privacy-conscious care journeys: Navigating data tracking in healthcare
The blog discusses the new guidance issued by the Office of Civil Rights (OCR) on pixel tracking and HIPAA compliance for healthcare providers and insurers.
Ensuring your data is AI ready
Segment’s customer data platform (CDP) collects, cleans, and activates AI-ready data so businesses can ensure AI applications are more precise, intelligent, and impactful.
Top 5 questions about migrating from Google Universal Analytics to Google Analytics 4
We're following up questions from a recent webinar around migrating to Google Analytics 4.
| Articles by topic
5 ways to get CCPA-ready with Twilio Segment
Cookies, compliance and customer data: preparing for a privacy-first future
Personalization
Best practices for using customer data to power customized, personalized user experiences.
Leveling Up Identity Resolution: Best Practices for Data Scientists
Confessions of a personalization hater
Customer Data Platform
Best practices, tips, and tricks to help you harness the potential of your customer data platform.
Twilio Segment, Flex, and AI: Enhancing the retail customer journey
CRM vs. CDP: What’s the difference between a CRM and a CDP?
Customer Data & Analytics
Understand the needs of your customers by analyzing how they interact with your website, app, and product.
Data Lakes vs. Data Warehouses: A Guide for Businesses
How to Prevent Data Discrepancies Before They Occur
Engineers & Developers
Showcasing solutions and best practices of Segment engineers using some of our favorite tools.
Guide To Data Migrations
Comparison: Mixpanel Actions vs. Mixpanel Classic Destinations when using Segment
4 lessons from Advertising Week 2022
Win back churned users by coordinating your ad and email campaigns
Growth & Marketing
Give your customers the personalized marketing they want, and grow your business to scale.
A Business Guide to Marketing Campaign Orchestration
9 Best Email Service Providers of 2021 [+How to Choose One]
Identity Management
Learn how to build a complete view of the customer from data across multiple touchpoints.