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Segment Unify is here: complete, real-time, portable customer profiles

A consumer scale real-time identity resolution solution, called Segment Unify, is now in GA!

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Good Data, Better Marketing Podcast

Tune in to see how top leaders across industries are powering their customer engagement strategies with a strong data foundation.

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Customer Data Platform

Twilio Segment, Flex, and AI: Enhancing the retail customer journey

We explore the integration of Twilio Segment and Flex with artificial intelligence to enhance the buyer's journey in the retail industry.

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News

Our new Databricks partnership: What it is and why it matters

Twilio Segment partners with Databricks to develop a bi-directional integration that will help customers unlock more AI potential

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Twilio Segment broadens multichannel marketing capabilities, analytics and other features that will ensure your customer data is AI ready

Reliable data: what it is, why it’s important, and how to determine data reliability

Reliable data: what it is, why it’s important, and how to determine data reliability

Learn about the importance of reliable data, and how to achieve it within your organization.

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Customer Data & Analytics

The Safari ITP Conundrum: How to Maintain First-Party Data Without an Expiration Date

Organizational Silos: Causes, Cons, and How to Break Down Departmental Walls
Growth & Marketing

Organizational Silos: Causes, Cons, and How to Break Down Departmental Walls

A guide to breaking down the organizational silos that hinder productivity within a business.

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Customer Data & Analytics

Creating privacy-conscious care journeys: Navigating data tracking in healthcare

The blog discusses the new guidance issued by the Office of Civil Rights (OCR) on pixel tracking and HIPAA compliance for healthcare providers and insurers.

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Ensuring your data is AI ready

Segment’s customer data platform (CDP) collects, cleans, and activates AI-ready data so businesses can ensure AI applications are more precise, intelligent, and impactful.

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Customer Data & Analytics

Top 5 questions about migrating from Google Universal Analytics to Google Analytics 4

We're following up questions from a recent webinar around migrating to Google Analytics 4.


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Customer Data & Analytics

Understand the needs of your customers by analyzing how they interact with your website, app, and product.

Customer Data & Analytics

Data Lakes vs. Data Warehouses: A Guide for Businesses

Customer Data & Analytics

How to Prevent Data Discrepancies Before They Occur


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