Tune in to hear from our partners and leaders across every industry
How to Become Customer-Obsessed
In this episode of Good Data Better Marketing podcast, Marbue Brown, founder of The Customer Obsession Advantage, discusses the difference between being customer-driven and customer-obsessed, how AI is affecting customer experience, and anticipating customer needs.
Creativity-Led, Data-Informed, & Consumer-Inspired
In this episode of Good Data Better Marketing podcast, Elizabeth Preis, Chief Marketing Officer at Anthropologie, discusses taking risks at the right time, designing impactful omni-channel experiences, and crafting concise stories through data.
Showing Up in the Moments That Matter
In this episode of Good Data Better Marketing podcast, Chris Madan, Vice President of Digital Sales and Service at Telus, discusses humanizing digital experiences, listening to implied customer preferences, and leveraging the moments that matter.
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