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Good Data, Better Marketing

Your view into the minds of influential marketers, digital innovators and their tricks of the trade. Tune in to hear from enterprise experts as they share how to use data as a competitive asset to drive customer engagement.

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Recent episodes

The Customer Obsession Advantage’s Marbue Brown: How to Become Customer-Obsessed

How to Become Customer-Obsessed

In this episode of Good Data Better Marketing podcast, Marbue Brown, founder of The Customer Obsession Advantage, discusses the difference between being customer-driven and customer-obsessed, how AI is affecting customer experience, and anticipating customer needs.

Anthropologie’s Elizabeth Preis: Creativity-Led, Data-Informed, & Consumer-Inspired

Creativity-Led, Data-Informed, & Consumer-Inspired

In this episode of Good Data Better Marketing podcast, Elizabeth Preis, Chief Marketing Officer at Anthropologie, discusses taking risks at the right time, designing impactful omni-channel experiences, and crafting concise stories through data.

Telus’s Chris Madan: Showing Up in the Moments That Matter

Showing Up in the Moments That Matter

In this episode of Good Data Better Marketing podcast, Chris Madan, Vice President of Digital Sales and Service at Telus, discusses humanizing digital experiences, listening to implied customer preferences, and leveraging the moments that matter.

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