An overview of A/B Testing and how to work it into your strategies.
A/B Testing Best Practices Guide
We go over the A/B testing best practices and how to use this method to optimize your website and marketing campaigns.
A/B Testing Landing Pages Guide
A quick guide to A/B testing your landing pages.
A/B Testing in Data Science
Understand A/B testing from a data science perspective.
A one-stop shop for all the information you need on B2B marketing.
9 B2B Marketing Campaign Ideas to Boost Sales
We list 9 effective B2B marketing campaigns that can boost sales.
How to Create a B2B Customer Acquisition Strategy
We overview the important steps and considerations involved with creating a B2B customer acquisition strategy.
Cross-selling is the backbone of marketing and sales. Find out what cross selling means, and how to get started.
6 Cross-Selling Tips & Techniques to Boost Sales
Learn 6 strategies for effective cross-selling to boost sales.
5 Benefits of Cross-Selling to Boost Customer ROI
An overview of how cross-selling can lead to higher customer ROI, when done strategically.
We walk through what customer acquisition is and why it’s so important for modern businesses.
Customer Acquisition Cost (CAC): A guide for 2023
Customer Acquisition Cost (CAC): A guide for 2023
Product-Led Growth 101: Serve before you sell
A quick rundown on product-led growth.
What to Spend on Customer Acquisition in 5 Easy Steps
A step-by-step guide on how to figure out what you should be spending on customer acquisition.
How to Build a Successful Customer Acquisition Strategy
We overview all the important steps and considerations for constructing a sound customer acquisition strategy.
An in-depth exploration of customer engagement from the experts at Twilio Segment.
How to Create a Winning Customer Engagement Strategy
Learn everything you need to know about creating a successful customer engagement strategy.
How to Measure Customer Engagement (9 Key Metrics)
Discover the key metrics and KPIs to measure customer engagement effectively in 2022.
How SaaS Companies Can Leverage Customer Engagement to Boost Growth
Customer engagement is critical for SaaS companies. We walk through how to leverage it to boost growth.
What is a Customer Engagement Platform? + Best of 2023
We discuss what customer engagement platforms are and overview the best options for 2022.
Twilio Segment offers insight into customer journeys and how businesses can perfect them.
B2B Customer Journeys: How They’re Evolving in 2022
We walk through how B2B businesses should approach constructing the ideal customer journey in 2022.
A Guide to Customer Journey Mapping in 2023
We walk through what a customer journey map is and how to create one.
A comprehensive overview of customer personalization and why it's essential to businesses today.
An in-depth look into customer retention strategies from the experts at Twilio Segment.
Customer Retention Analytics Guide
Here we discuss customer retention, what it means, and how to analyze it.
Customer Retention Rate: Main Drivers and Steps to Improve
We overview the relevant factors that will determine your customer retention rate and ways to improve it.
9 Retention Strategies Unlocked by Customer Data
Learn how to increase customer retention and generate more revenue from existing customers with high-quality data.
Customer Retention Model: Definition, Creation & FAQs
We discuss everything you need to know about the different customer retention models.
An overview of what customer segmentation is, and how it works, from the experts at Twilio Segment.
Customer Segmentation Models: The What, Why & How
Learn about the different models of customer segmentation and how to use them for more granular targeting..
Customer Segmentation Tools
Everything you need to know about customer segmentation tools, and why they're important.
An exploration of email marketing and why it's a critical strategy for businesses.
4 Steps to Increase Email Marketing Conversions
Here we’ll give you the tools you need to increase your email marketing conversions.
How to Scale Email Marketing with Automation
We overview the key automations you can use to scale your email marketing and grow your business.
Learn everything you need to know about growth marketing from the experts at Twilio Segment.
Growth Hacking For Marketers: A Starter Guide 2022
This guide will walk you through everything you need to know to get started with growth hacking in marketing.
15 Important Growth Marketing Metrics to Track (and Why)
Discover the top growth marketing metrics you should track to measure performance.
Growth Marketing Strategy: 5 Steps to Create One in 2022
Learn how to create a successful growth marketing strategy to reach your revenue goals.
Scaling your Growth team—tips from Shopify, GitHub, and Teamwork
Learn how to scale and structure growth teams with these tips from leaders at Shopify, GitHub, and Teamwork.
Explore the ins-and-outs of marketing automation from the experts at Twilio Segment.
6 B2B Marketing Automations Every Business Needs in 2023
We walk through some cutting-edge automations that are transforming B2B marketing.
How Automation can Boost ROI of Marketing Spend
We overview the ways that automation can save your team time and boost ROI on marketing spend.
Omnichannel Customer Experience
Gain an in-depth understanding of what goes into creating omnichannel customer experiences.
A Guide to Omnichannel Customer Communication
How to set up a framework for successful omnichannel communication.
How to Build Winning Omnichannel Customer Service
How to build a winning customer support experience with an omnichannel approach.
Learn everything you need to know about omnichannel marketing from the experts at Twilio Segment.
How to Build an Omnichannel Marketing Strategy
How to build an effective omnichannel marketing strategy.
A Guide to Multichannel vs. Omnichannel Marketing
Learn the key differences between a multichannel and omnichannel marketing approach.
A deep dive into omnichannel retailing, and how to implement it.
A complete rundown on what SMS marketing is and how to succeed at implementing it.
Upselling can be a differentiator for employees, customers, and your businesses growth. Find out what upselling means, and how to get started.
Without successful new user onboarding your business would be stagnant. Let Twilio Segment explain user onboarding and its process.
How to Build the Perfect Customer Onboarding Process
We overview the important steps in the customer onboarding process and how to build your own.
7 Best Practices for Successful User Onboarding Flows
We walk through examples successful user onboarding flows.
What is an Email Bounce Rate?
How to calculate your email bounce rate (and improve it).