Resources

Books, guides, and videos to help you on your customer data journey


All resources

TS-EVENT--Product Tour 18--Web-Resource-1200x630 (1)
Webinar
Customer Data Platform (CDP)PersonalizationCustomer Data & AnalyticsCustomer EngagementPrivacy

Unlocking the Patient Profile: How to use real-time behaviors to build sustained care journeys

In this interactive session, we demonstrate how Segment helps healthcare organizations, like Allergan, collect, unify, and activate patient behaviors across channels to enable real-time, personalized journeys, all within a HIPAA-eligible platform.

7 Ways to Prepare for a Cookieless World
Guide
Customer Data Platform (CDP)GrowthMarketing

7 Ways to Prepare for a Cookieless World

This guide explores seven ways to pivot from third-party cookies to higher quality, first-party data, which enables businesses to offer more personalized customer experiences.

TS-EVENT--Product Tour 17--Web-Resource-1200x630 (2)
Webinar
Customer Data Platform (CDP)PersonalizationCustomer Data & AnalyticsMarketingCustomer Engagement

How to Fuel Efficient Growth with AI-driven Personalization

In this interactive session, we’ll demonstrate step-by-step how Twilio Segment’s leading Customer Data Platform (CDP) helps to collect, clean, and activate data so businesses can leverage AI applications to their fullest potential.

TS-CNT-CDM-Ebook-EM-600x314 (1)
Guide
Customer Data Platform (CDP)AnalyticsGrowthMarketingPrivacyAdvertisingCustomer Data & AnalyticsCustomer EngagementPersonalizationIdentity ManagementEngineering/Development

Customer Data Maturity Book

A step-by-step guide to making the most of your customer data platform

The Buy-In Blueprint: Unlocking Support for New Technology
Guide
MarketingCustomer Data & AnalyticsAdvertisingPersonalizationCustomer Engagement

The Buy-In Blueprint: Unlocking Support for New Technology

Seven crucial ways to make cross-functional tech buying decisions easier and a win/win for both marketing and engineering teams.

The Customer Engagement Stack
Guide
Customer Data Platform (CDP)GrowthCustomer Engagement

The Customer Engagement Stack

This guide covers how a data-driven Customer Engagement Stack, with a CDP at its core, can transform organizations – unleashing the potential to create more meaningful customer experiences, drive business growth, and establish a competitive edge.


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