Deliver unified, personalized customer experiences at scale
Twilio Engage uniquely puts the power of a native customer data platform (CDP) and native multichannel together in one marketing solution to help companies deliver data-driven personalization and drive efficient growth.
Modern customer data foundation
Power all your customer experiences with trusted, real-time, first-party customer data from Twilio Segment’s leading CDP.
Scalable native communications channels
Reach global customers using native channels built on the APIs trusted to send billions of communications every day.
Powerful, unified orchestration and analytics
Build, activate, and measure ROI from one platform to save time and budget while improving campaign performance and efficiency.
Real-time data
—anywhere, anytime
Activate highly personalized experiences with real-time customer data and go from idea to campaign in minutes.
Make data-driven decisions
Gain visibility into your data insights without relying on other teams so you can make smarter decisions and invest your budget more wisely.
Rely on consistent data
Use the same audiences and data in all your tools to provide a consistent message across every channel.
Orchestrate real-time customer journeys
Quickly craft multi-step, multichannel interactions based on real-time customer behavior.
Gain a complete view of your customers
Get complete, identity-resolved customer profiles in real time and easily build precise audiences in a privacy-first way to deliver personalized customer experiences at scale.
Build dynamic audiences off of real-time complete profiles
Craft audiences without SQL expertise, with real-time customer interactions including behaviors, traits, and intent signals.
Know your customer in a privacy-first way
Profiles are built with consented data collection and activation for privacy-first personalization across channels.
Discover new engagement opportunities
Identify new customer insights and behavioral patterns to uncover untapped opportunities for engagement in real time.
Orchestrate journeys where the data is
Design personalized multichannel journeys using our drag-and-drop visual builder to automate messaging across paid and owned channels.
Go from idea to campaign in minutes
Save time to execution by streamlining personalized journey creation and experimenting on new channels quickly, without requiring engineering resources.
Analyze your multichannel journeys in one place
Track the performance of your multichannel campaigns, gain a high level view with Journey Analytics and set custom conversion goals to understand ROI performance—allowing you to truly understand your customer journey.
Centrally manage your multichannel campaigns at scale
Orchestrate and scale personalized campaigns everywhere your customers are using our native channels or 450+ out-of-the-box integrations.
Engage customers on trusted native channels
Deliver unified, personalized experiences on native channels, like email, WhatsApp, and SMS, on a single, consolidated multichannel marketing solution.
Craft data-driven email campaigns that drive results
Engage your customers with precise messaging and targeting with multi-step lifecycle campaigns or one–time email blasts.
Consolidate your tech stack to drive efficiency at scale
Reduce expenses by centralizing your multichannel marketing while scaling your communications with native email, SMS, and WhatsApp all in one solution.
Mobile marketing campaigns for each stage of your customer journey
Distribute timely and relevant marketing messages and offers to drive leads, sales, and loyalty across mobile including SMS, MMS and WhatsApp.
Build intelligent customer engagement into every channel
AI-powered personalized experiences are only as good as the quality of your data - collect, clean, and activate AI-ready data with Twilio Engage.
Activate data + intelligence
Make your AI more precise, intelligent, and impactful with Twilio Segment’s trusted customer data infrastructure.
Ensure your data is AI ready
Coming soon: with powerful AI capabilities like predictions, generative, and workflow automations, CustomerAI will make AI consumable for business users across teams.
Personalize on every channel
Build the experiences your customers want by activating data + intelligence through the complete customer journey.
Resources
Learn how to unlock the power of your customer data.
The Ultimate Guide to Customer Retention
Learn how to avoid rising customer acquisition costs and increase customer engagement with proven retention strategies.
The Ultimate Guide to Omnichannel
Learn what an omnichannel strategy looks like and how to implement it at scale.
Global Compliance
We believe data privacy is a right. Your customers probably do, too. With the Segment Privacy Portal, you can automate your approach to keeping your customers' data private—including your company’s compliance with regulations like GDPR.
Use cases
Drive efficient growth across the entire customer journey
Acquisition
Use first-party data to better target leads, optimize campaigns, and be more efficient with your ad spend.
Conversion
Easily design personalized, multi-channel communications to drive customers towards purchase with the right message at the right time.
Retention
Reactivate dormant customers and keep high-value customers engaged by consistently creating meaningful connections with them.
"With Twilio Engage, we are able to do the work of three or four different tools, all in one centralized platform. We are able to bring transactional conversation and personalized marketing messages all into Twilio Engage for greater efficiency."
Jordan Dietch
VP of Product Management, CraftJack31% increase in new user signups YoY and 80% increase in engineering implementation efficiency
Getting started is easy
Start connecting your data with Segment.